This classic book on the psychology of communication has sold over 150,000 copies. Dr Laborde uses techniques derived primarily from NLP to create a set of state-of-the-art skills which the reader can use to improve any interaction. It is extremely popular with management trainers and business and sales people for its methodological and straightforward approach to this complex subject. It is well illustrated with numerous line drawings and cartoons. Dr Laborde here proves herself ” one of the most skilful, energetic and articulate presenters of the models developed through the NLP process.” John Grinder.