Yes!: 50 Scientifically Proven Ways to Be Persuasive

“This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to ‘yes.’ Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.”– Jeffrey Pfeffer, […]

The NLP Coach: A Comprehensive Guide to Personal Well-Being & Professional Success

This comprehensive guide to NLP (neuro-linguistic programming) provides information on techniques that aim to help the reader achieve success at work and at home. From discovering how to enjoying better physical and emotional health, this book shows how to apply […]

Coaching with NLP: How to Be a Master Coach

Coaching with NLP shows new as well as experienced life coaches how to apply the secrets of Neuro-Linguistic Programming (NLP) in their life and business coaching practices. Helping coaches to better understand the reality of how their clients think, and […]

Persuasion Engineering

Explains how we use our communicating processes to generate behaviors which unconsciously stand out on their own and speak for themselves. Covering everything from the sales process through to the close, the text considers the human communication processes present in a wide […]

Unlimited Selling Power: How to Master Hypnotic Selling Skills

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer’s trust and make sales.

Presenting Magically: Transforming Your Stage Presence With NLP

Have you ever been enthralled by a masterful presenter or trainer? Have you longed to effortlessly entertain and motivate your audience just as they seemed to do? At one time it was considered that such captivating performances were possible only […]

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument […]

Sleight of Mouth: The Magic of Conversational Belief Change

Sleight of Mouth is about the magic of words and language. Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive and respond […]

Neuro-linguistic Programming (NLP) Workbook for Dummies

If you are one of the millions of people who have already discovered the power of NLP, Neuro-linguistic Programming Workbook For Dummies will allow you to perfect its lessons on how to think more positively and communicate more effectively with others. […]

Neuro-Linguistic Programming for Dummies: 2nd Edition

Learn how to apply NLP to fine-tune life skills, build rapport, enhance communication, and become more persuasive One of the most exciting psychological techniques in use today, neuro-linguistic programming helps you model yourself on those-or, more accurately, the thought processes […]